California’s creative economy is booming (and it’s our duty to help it stay that way)

In case you missed it: Some big deal data was dropped this morning.

For the last four years, the California Arts Council has supported the generation of a report, developed by Otis College of Art and Design and its research partner, the Los Angeles County Economic Development Corporation. The Otis Report on the Creative Economy of California takes a deep dive into California’s creative industries; more specifically, into their impact on our state’s economy.

Artists are often an overlooked contributor to our state’s GDP. But it’s no coincidence that California leads the nation in creative jobs and stands alone as the sixth largest global economy in the world. And this year’s figures back up that relationship, putting the money where our muse is.

A snapshot of some relevant findings:

  • California’s creative economy generated 747,600 direct jobs, nearly 270,000 more than the second ranking U.S. state for creative occupations, New York.
  • From 2010 to 2015, direct wage and salary employment in California’s creative industries increased by 88,600 jobs to 747,600, an increase of 13.5 percent.
  • Creative occupations often require high levels of education or skills training, with close to 50 percent of those examined requiring a bachelor’s degree or higher.
  • Property taxes, state and local personal income taxes, and sales taxes directly and indirectly generated by the creative industries totaled $16.7 billion across all of California.
  • The total income reported by arts-related nonprofits in California was $7.8 billion.

So, what do all these numbers mean? It means the arts matter—for wealth as much as health. It means California is awesome—skilled, diverse, imaginative, altogether unique. It means that creativity is an enterprise in and of itself, woven into the fabric of doing business in our state, not as an accent for an already flourishing economy.

It also means that in order to maintain our position as the nation’s nerve center for creativity, we need to invest in our artists that give our state its identity. With rising real-estate costs, an artist’s ability to secure an affordable, appropriate and safe place to live or work presents an enormous challenge. The Ghost Ship fire in Oakland was a harrowing reminder of the reality facing California’s artists, often sacrificing safety for the sake of their work.

This year’s report features an addendum tackling the issue of artist housing, offering solutions for the future. It’s our duty to support the workforce that supports us, and keep the welcome mat out for the creatives to come.

Check out the full report, including the addendum, at www.otis.edu/otisreport.

2 thoughts on “California’s creative economy is booming (and it’s our duty to help it stay that way)

  1. Pingback: Why we’re thankful for the arts – 4 benefits, many blogs – The Blog: California Arts Council

  2. Pingback: Articles of Interest – May 19, 2017 « National Creativity Network

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